Northwest Mailing Service and Metrics Marketing Group Announce Mobile Barcode Program in Conjunction with the USPS Summer Promotion

Cleveland, OH (PRWEB) June 07, 2011

Northwest Mailing Service, a leading direct mail provider, and Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, announce a new Mobile Barcode Program in conjunction with the United States Postal Services (USPS) Mobile Barcode Promotion a summer promotional campaign that provides business mailers with an upfront 3 percent discount on mailers that include a two-dimensional barcode. The goal of the Mobile Barcode Promotion is to increase awareness of mobile technology and to demonstrate firsthand to mailers how mobile barcodes can increase the value of mail.

The USPS summer promotion runs from July 1, 2011 through August 31, 2011 and encourages all companies, including mail service providers who utilize Standard or First Class letters and flats with postage paid permit imprint to participate. In order to receive the 3 percent discount, the USPS requires that each mailer include a marketing related two-dimensional barcode that can be read or scanned by a smartphone.

Northwest and Metrics Mobile Barcode Program allows marketers to take advantage of USPS summer promotion by offering QR code creation, implementation and data tracking. A QR code, or Quick Response code, is a specific two-dimensional code readable by particular barcode readers and all smartphones - it holds dense information in a concise electronic form. Participants must submit a desired URL that they want the mobile barcode to direct their customers to and Northwest will create the QR code, print it on direct mail pieces, provide quality control to ensure that the code is readable by 99 percent of smartphones and submit participants information to USPS to receive the discount. Metrics Marketing will utilize their in-depth analytic capabilities to track the QR code scans for basic response rates and individual response information that are reported back to the marketer. Together, Northwest and Metrics have designed an end-to-end mobile barcode marketing solution.

We have been creating and implementing QR codes for several of our clients direct mail programs and we have seen tremendous results, commented Tom Ragen, CEO at Precision Dialogue. With our new Mobile Barcode Program, we hope to convey to marketers that implementing QR codes into direct mail pieces is easy and effective at gathering data on their customers.

Headquartered in Cleveland, Metrics Marketing provides sophisticated data analytics and automated marketing solutions combined with robust multi-channel message delivery. Northwest Mailing Service, located in Chicago, is a leading direct mail provider and their direct marketing experts optimize the lettershop process, from unique designs and formats to postal optimization. The two operating companies form Precision Dialogue a firm intent on delivering the promise of customer relevance with a comprehensive, end-to-end solution.

Those who are interested in participating in Norwest and Metrics Mobile Barcode Program should attend the upcoming webinar: http://www.brighttalk.com/webcast/2099/30175, visit, http://www.nwmail.com, or contact Amy Bamberger, Account Manager at Metrics Marketing and Northwest Mailing Service, at abamberger(at)metricsmarketing(dot)com or by phone (773) 749-8317.

About Northwest Mailing Service

Northwest Mailing Service, a Precision Dialogue company, is one of the nations leading direct marketing providers with over a half-century of experience creating effective direct marketing campaigns. Combining traditional systems and equipment with innovative, new technology allows Northwest to offer such services such as data management, direct marketing consulting, distribution, format design, lettershop, printing options and print technology. Northwest Mailing Service is located at 5501 West Grand Avenue in Chicago, Illinois. Additional Information can be found at http://www.NWMail.com.

About Metrics Marketing

Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, e-commerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://www.metricsmarketing.com.

Media Contact:

Megan Smargiasso

440.471.6011

msmargiasso(at)metricsmarketing(dot)com

twitter.com/MetricsMrktg

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Plan Your Summer at the Cottage & Lakefront Living Show Opening Next Week, Thursday, Feb. 25 in Novi

Novi, MI (Vocus) February 16, 2010

The third annual Cottage & Lakefront Living Show will run from Thursday, Feb. 25 through Sunday, Feb. 28 at Rock Financial Showplace in Novi.

Our show offers the perfect opportunity to plan and purchase for the spring and summer season, said Mike Wilbraham, show producer of ShowSpan, Inc. Vacation homeowners as well as those in the market to buy, build or rent a cottage or lakefront property can find all they need to create an ideal family retreat from the exhibits on display and experts available to provide information.

Sand Pirate Janet Schrader of Fairy Godmother Services in Lakeside, MI. will share the secrets of sand as she builds a giant medieval sandcastle, teaching how to make towers, doors, windows and stairs and hosting a sandcastle contest. The Beach, a giant sandbox complete with sand and carving tools for creative building by children and adults, will allow you to join the fun and turn a pile of sand into a sand sculpture.

The Log and Timber Frame Showcase will include how a cabin is constructed, floor plans, profiles, roof options, log species, cedar siding, full logs, post and beam and do-it-yourself or contractor built home packages.

Cottage succession planning, kayak adventures and demonstrations, low maintenance cottage gardens, environmentally sensitive lake practices, bird watching, nature photography and other ways to enjoy your cottage more will be explained by the Cottage Living Stage experts.

Michigan Natural Shoreline Partnership will provide informal advice and educational materials on shoreline construction projects and natural shoreline landscaping that benefit lake ecosystems and protect Michigans inland lakes.

Cottage Living Center will give you the opportunity to relax and work on a community puzzle, put a pin in our oversized Michigan map to show where your cottage is located or read a book selected from the 2010 Essential Cottage Reading List provided by Horizon Books of Traverse City.

Michigan artists at the Whisper in the Woods fine art show will present decorative and functional sculpture, photography, woodcarvings, watercolors and oil paintings for sale based on nature and wildlife.

Professional photographer Kimberli Bindschatel will teach Pure Michigans Photography Classes covering photo design and composition, tricks of the trade, digital photo boot camp and new horizons of photography to improve digital photo skills (additional fee and advance registration required at http://www.NoviCottageShow.com).

DreamCatcher BoatWorks of Grand Rapids, Mich. will use handcraft building techniques on a lightweight, high performance wood-covered fiberglass custom boat.

The Water & Woods Photo Contest Display will allow you to vote for the best photo that depicts cottage and lakefront living traditions.

Exhibits include log, timber frame and cedar homes, cottage rental, designers, cottage furnishings, lakefront homebuilders and realtors, lakeshore maintenance, boats and docks, outdoor recreational equipment, non-profit environmental organizations, government agencies, financing and other products and services. Ideas to increase your outdoor living space are incorporated in the landscape displays of fireplaces, cooking options, patios, decks and gardening products.

Rock Financial Showplace is located at 46100 Grand River Ave. between Novi and Beck Road in Novi. Show hours are from 2 9:30 p.m. Thursday and Friday; 10 a.m. - 9 p.m. Saturday and 10 a.m. - 5 p.m. Sunday. Admission is $ 10; $ 4 for children 6-14 and children 5 and under admitted free. Discount coupons for $ 2 off Thursday or Friday adult admission are available at shows Web site and at participating Wendys restaurants. Free crossover admission from the Cottage & Lakefront Living Show to Outdoorama. On site parking is available for a fee. Social networkers can follow the show on Twitter or become a fan on Facebook. For more information, visit http://www.NoviCottageShow.com or call (800) 328-6550.

MEDIA NOTE: Complete press kit and photos of products or services from the show can be e-mailed to you or are available at our Web site.

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More Rent Your Books Press Releases

Fitness Gurus Warn Women Not To Give Up On Their Diet Just Because Summer Has Arrived

Newport Beach, Calif. (PRWEB) July 16, 2009

Fitness expert Ashley Marriott and Marc L. Paulsen, MD want women to know that Summertime is the time when a women's body is actually working in concert with them to lose weight - versus in the fall and winter when the body is sending out messages to pack it on.

Women, they say, who get discouraged because they didn't meet their goals by their start-of-Summer deadline may be selling themselves short. Summertime is the time when the body's hormones are actively motivating their bodies to get more active, increase their metabolism and burn that excess fat. So, weight loss during this period can actually be far easier.

The authors advise:

Examine your goal to insure that it's realistic. Some fitness programs promise one pound or greater of weight loss per day, which is unhealthy, unrealistic and potentially dangerous.
Use the Size 2 for Life frame-adjusted formula to set a realistic goal.
Examine your diet and, in most cases, those little "demon saboteurs" will become obvious (alcohol, chips, habitual nibbling, etc).
Substitute healthy activities and exercise for habitual eating, but don't push yourself too fast or too hard. Nothing will short-circuit a weight loss program faster than an injury.
Approach each day with a positive attitude regardless of any previous setbacks or disappointments.

The authors invite women to join Ashley's free Tips & Share program by clicking on the link at http://www.size2forlife.com

The authors have appeared as guests on ABC, NBC, CBS, FOX and the CW networks and been reviewed in newspapers and magazines worldwide. Media review copies are available.

Size 2 for Life is available at Amazon, Borders, Barnes & Noble and retail outlets worldwide.

Price: $ 21.99 Pages: 222

ISBN: 978-0-9821047-4-3

Publisher: Stance Publications

Pub date: January 16, 2009

About the Authors

Ashley Marriott has been designing dance and fitness programs for more than 10 years. She is a featured spokeswoman, host and model on Exercise TV, FIT TV and numerous fitness DVDs. Ashley is certified by the National Academy of Sports Medicine and the Aerobics and Fitness Association of America.

Marc L. Paulsen, M.D. is a graduate of Stanford University Medical School and received his training at University of California, Irvine Medical Center. He is a member of the American Academy of Sports Medicine and a former Medical Director of the Exercise Science Lab at Orange Coast College in California.

*** Quotes and excerpts from this PR are authorized for republication by the media.***

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