Tagwhat's New Mobile Application Combines Storytelling Traditions and New Technology for "Great Stories at Places"

Boulder, CO (PRWEB) July 11, 2011

Ever since the first person chronicled life on his cave wall, great stories have been told vividly and shared widely. After cave walls came scrolls, newspapers, and the internet. Meanwhile, the innate curiosity about the world and passion for storytelling lives on.

Today, Tagwhat introduces an entirely new application and a unique way to tell and share great stories, combining the very best of humanity's oldest traditions with the latest mobile technologies. Tagwhat Great Stories at Places is now available for iPhone 3GS/4, Android, and on-line at http://www.tagwhat.com.

With Tagwhat, users experience hidden stories everywhere they go -- thousands of original and curated stories told in words, images, video, and audio by Tagwhats team of new media journalists and filmmakers and its first publishing partners: the Associated Press (AP), the National Trust for Historic Preservation, and the Virginia Beach Public Library system, just to name a few.

Tagwhat's rich media stories describe and enhance the places around the user and are organized, like TV, by channels. Stories pop up on top of real-life locations, changing based on where the user is and where they're looking. Turn on any Tagwhat channels and watch the world fill with those stories. Tap on a story to dive into interesting videos, historic photos, and rich audio. When a story is too good not to share, send a unique digital postcard that can be personalized to friends via Facebook, Twitter or email. Here are some examples from each of Tagwhat's inaugural channels:

HERITAGE: Watch Dr. Martin Luther King Jr.'s I Have a Dream speech while standing on the steps of the Lincoln Memorial in Washington, DC. Explore historic photos of the San Francisco Earthquake where the devastation happened while touring the city.

MOVIES: Watch a clip of the parade from Ferris Buellers Day Off while walking down the same Chicago street. Read about the Woody Allen movie settings stumbled upon touring New York.

SPORTS: From the LA Coliseum, look back at the 1984 Summer Olympics with videos of gold medalists Mary Lou Retton and Carl Lewis and learn about the controversy that surrounded the Games.

FOOD: Places and food go together, so hear what inspired the Austin chef to combine Fried Chicken and Waffles and see video of the famous dish as you consider lunch spots downtown.

NATURE: Birdwatching in NYCs Central Park comes alive in videos and images while enjoying the scenery in person. Discover endangered salamanders at Austins Barton Springs through images and a video interview with a lifelong Austinite.

MUSIC: Hear Janis Joplin sing outside the Austin club where she got her start and see images of her preparing to perform.

ART: Watch the dedication of the Andy Warhol statute while standing next to the the art in Union Square, NYC and read about what made Warhol so legendary.

This new Tagwhat is simple to use and seeded with thousands of stories. Everyday, new stories are being added by the Tagwhat team and Tagwhat's content partners. Since the world is such a big place, a Visit feature lets users virtually travel to Tagwhat's featured cities: New York, NY; Los Angeles, CA; San Francisco, CA; Washington, DC; Chicago; Boulder, CO; Portland, OR; Austin, TX; and Virginia Beach, VA. Users can look around and interact with multimedia stories as if they were standing in that city!

Please contact Tagwhat to learn more or to schedule an interview with co-founder and CEO, Dave Elchoness. In the meantime, happy exploring!

About Tagwhat:

Tagwhat, Inc. based in Boulder, Colorado is a media company that tells "Great Stories at Places" in multimedia in the mobile device. Tagwhat's application including its patent pending technology is available for download for iPhone 3GS and 4 and Google Android devices.

Media Contact:

Dave Elchoness

Tagwhat, Inc.

press(at)tagwhat(dot)com

(303) 834-7121

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Northwest Mailing Service and Metrics Marketing Group Announce Mobile Barcode Program in Conjunction with the USPS Summer Promotion

Cleveland, OH (PRWEB) June 07, 2011

Northwest Mailing Service, a leading direct mail provider, and Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, announce a new Mobile Barcode Program in conjunction with the United States Postal Services (USPS) Mobile Barcode Promotion a summer promotional campaign that provides business mailers with an upfront 3 percent discount on mailers that include a two-dimensional barcode. The goal of the Mobile Barcode Promotion is to increase awareness of mobile technology and to demonstrate firsthand to mailers how mobile barcodes can increase the value of mail.

The USPS summer promotion runs from July 1, 2011 through August 31, 2011 and encourages all companies, including mail service providers who utilize Standard or First Class letters and flats with postage paid permit imprint to participate. In order to receive the 3 percent discount, the USPS requires that each mailer include a marketing related two-dimensional barcode that can be read or scanned by a smartphone.

Northwest and Metrics Mobile Barcode Program allows marketers to take advantage of USPS summer promotion by offering QR code creation, implementation and data tracking. A QR code, or Quick Response code, is a specific two-dimensional code readable by particular barcode readers and all smartphones - it holds dense information in a concise electronic form. Participants must submit a desired URL that they want the mobile barcode to direct their customers to and Northwest will create the QR code, print it on direct mail pieces, provide quality control to ensure that the code is readable by 99 percent of smartphones and submit participants information to USPS to receive the discount. Metrics Marketing will utilize their in-depth analytic capabilities to track the QR code scans for basic response rates and individual response information that are reported back to the marketer. Together, Northwest and Metrics have designed an end-to-end mobile barcode marketing solution.

We have been creating and implementing QR codes for several of our clients direct mail programs and we have seen tremendous results, commented Tom Ragen, CEO at Precision Dialogue. With our new Mobile Barcode Program, we hope to convey to marketers that implementing QR codes into direct mail pieces is easy and effective at gathering data on their customers.

Headquartered in Cleveland, Metrics Marketing provides sophisticated data analytics and automated marketing solutions combined with robust multi-channel message delivery. Northwest Mailing Service, located in Chicago, is a leading direct mail provider and their direct marketing experts optimize the lettershop process, from unique designs and formats to postal optimization. The two operating companies form Precision Dialogue a firm intent on delivering the promise of customer relevance with a comprehensive, end-to-end solution.

Those who are interested in participating in Norwest and Metrics Mobile Barcode Program should attend the upcoming webinar: http://www.brighttalk.com/webcast/2099/30175, visit, http://www.nwmail.com, or contact Amy Bamberger, Account Manager at Metrics Marketing and Northwest Mailing Service, at abamberger(at)metricsmarketing(dot)com or by phone (773) 749-8317.

About Northwest Mailing Service

Northwest Mailing Service, a Precision Dialogue company, is one of the nations leading direct marketing providers with over a half-century of experience creating effective direct marketing campaigns. Combining traditional systems and equipment with innovative, new technology allows Northwest to offer such services such as data management, direct marketing consulting, distribution, format design, lettershop, printing options and print technology. Northwest Mailing Service is located at 5501 West Grand Avenue in Chicago, Illinois. Additional Information can be found at http://www.NWMail.com.

About Metrics Marketing

Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, e-commerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://www.metricsmarketing.com.

Media Contact:

Megan Smargiasso

440.471.6011

msmargiasso(at)metricsmarketing(dot)com

twitter.com/MetricsMrktg

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Ontela's Dan Shapiro Named Best Mobile Company CEO

Seattle, WA (PRWEB) July 28, 2008

After spending six months courting every well-networked investor and early stage venture firm, CEO Dan Shapiro had succeeded in raising exactly zero dollars for Ontela Inc, the wireless startup he co-founded in 2005. Despite the resounding silence from professional investors about the company - headquartered in his basement - Shapiro was undeterred.

"We knew we had a great product; everyone from wireless executives to coffee shop baristas told us they needed it," recalled Shapiro. "We were burning to get this solution in to the market. It was just a long, slow climb to convince investors to see the value as well."

That was three years ago, and today investors are not so hesitant about Ontela's prospects as a company. This spring Ontela announced a Series B investment round of $ 10.3 million led by Steamboat Ventures. The enthusiasm comes during a tremendous year for the Seattle wireless startup. Ontela has announced the resounding success of its first carrier customer, Cellular South, and followed that with carrier launches on Alltel, Cincinnati Bell, and nTelos. This was followed quickly by recognition from the CTIA for having the "Best mobile entertainment/social networking application" in an international contest that culminated at the CTIA 2008 conference.

The weeks leading up to VentureBeat's MobileBeat 2008 conference were exciting, as a poll of VentureBeat readers put Ontela on the short list for an award. It was a dramatic awards ceremony starting with Ontela being named "Top 10" and then culminating with Shapiro being named as mobile's "Best CEO". The panel of industry experts awarding the Tesla Prize stated that Ontela was notable for "setting its sights on selling to carriers, pursuing them with single-minded focus, and succeeding."

When asked about the ingredients to his success, Shapiro reported, "That's easy - I've got a team and a product that make me look good! If it wasn't for them, we'd still be in the basement."

Ontela has 35 employees and is hiring fast. The company is now located in Seattle's historic Smith Tower.

About Ontela:

Ontela provides technology infrastructure to wireless carriers that allows consumers to unlock the photos in their camera phones. Currently available on carrier networks including Cellular South, Alltel, Cincinnati Bell, and nTelos, PicDeck technology allows consumers to automatically save their photos to their PC, email address, and/or favorite imaging web sites. Ontela is backed by Steamboat Ventures, Oak Investment Partners, Hunt Ventures, and Voyager Capital and headquartered in Seattle, WA. For more information, visit http://www.ontela.com.

MEDIA CONTACTS:

Celebrate iPad Eve with the D.C. Mobile Developer Community on April 2 at 1410Q in Downtown Washington

Washington, DC (PRWEB) March 25, 2010

The Washington iPhone/Android/Smartphone Developers group is celebrating the launch of the iPad with an iPad Eve happy hour at the 1410Q entrepreneur center on Friday, April 2 at 5 p.m.

Apple plans to launch the iPad on Saturday, April 3, opening a new wave of opportunities for developers. The iPad is compatible with nearly all the apps in the App Store, and can be used professionally or to surf the Web, watch videos, send emails, read e-books, play games, view photos or listen to music.

It makes sense to celebrate the much anticipated launch of the iPad with a little levity said Pete Erickson, founder of Disruptathon, an innovation discovery series based in Washington, D.C. Its a great excuse to take a break from all the hard work and have fun debating the kind of impact iPad will have on the market.

The happy hour starts at 5 p.m. on Friday, April 2.

Anyone is welcome to RSVP. There is no formal program, but developers are encouraged to demonstrate the kinds of apps they are developing for the iPad.

The event will take place at 1410Q, a new entrepreneur center in Washington, D.C. located at 1410 Q Street, NW, near Dupont Circle.

Event organizers will provide pizza, beer and wine.

Free evening parking is available at 1410Q on a space-available basis. Details at http://go.1410Q.com/parking

To RSVP for the event, click here.

About 1410Q:

1410Q is not a networking space. You can go anywhere to network.

1410Q is a safe environment for technology entrepreneurs to explore what they are capable of, surrounded by other tech entrepreneurs. Located in the heart of Washington, D.C., 1410Q builds on the vibrancy and strength of the region as an innovation hotspot and is part of the transformation of our region into the nations Digital Capital.

1410Q is a place where thought leaders stop in, either by invitation or while they are in town on other business, to have an intimate environment in which to discuss and share topics affecting them. It is a place where innovation happens and is shared.

1410Q is made possible by a funding grant from PointAbout, marketing by iStrategyLabs, and sponsorship support from 3 Click Solutions, Capitol Communications, Rock Creek Strategic Marketing, PRWeb, St. Ledger-Roty Neuman & Olson LLP, Cooley Godward Kronish LLP, AppMakr, dcMOMO and Disruptathon. To support this great cause, contact Avery Fellow at avery.fellow(at)1410Q(dot)com or visit http://go.1410Q.com/sponsors.

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Mobile Devices Redistributing Viewership Across Dayparts

National Harbor, MD (PRWEB) October 13, 2011

New data released by the Cable & Telecommunications Association for Marketing (CTAM) from a recent study the organization commissioned from Nielsen, Roadmap to Video Apps (What Makes Viewers APPY?), shows that video apps such as YouTube and iTunes are significantly more likely to be used on mobile devices such as the iPod Touch, smartphone or tablet (67% and 41% via mobile vs. 54% and 33% respectively via in-home devices such as internet-connected TVs, internet-connected video devices and gaming consoles).

Regardless of mobile device, roughly seventy five percent of consumers are most commonly accessing video apps while in the home, said Char Beales, president and CEO, CTAM. This research exposes findings on what mobile vehicles consumers are most using in conjunction with video apps, where they are likely to use them, and at what time they are most active on each device.

According to the research, 54 percent of video app users via connected TVs spend more than two hours per week on video apps, the longest engagement across all devices measured. In contrast, roughly 75 percent of video app users via mobile devices spend less than two hours on video apps weekly.

Fifty percent of those accessing video apps via tablet or iPod Touch report usage between 30 minutes and two hours weekly. The mobility of smartphones and iPod Touches account for higher video app viewing levels during the daytime, while video app usage on these devices declines once users return home.

Peaking in primetime hours, users turn to the larger screens of in-home devices including gaming consoles, Internet connected video devices and TVs and tablets for video app viewing. Usage on tablets more closely mirrors in-home devices yet is also very active in the morning hours.

This research, conducted by Nielsen and commissioned by the Cable & Telecommunications Association for Marketing (CTAM) is the first to feature both qualitative and quantitative consumer reactions to video applications on both mobile and in-home internet-connected devices. The qualitative phase was conducted at the Las Vegas-based CBS TV City Media Lab, May 17-May 19, 2011 in a living room setting. The quantitative portion of the study was conducted among video app users via an online survey from April 28 to May 12, 2011.

*This figure refers to the unique mobile subscribers in the U.S. it does not include multiple devices owned by many subscribers or data-only devices, such as data cards.

ABOUT CTAM

CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association, dedicated to helping the cable business grow. To that end, CTAM provides consumer research, an interactive executive innovation series, conferences, awards and the CTAM SmartBrief to its individual members. On behalf of 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and Business Services Council, and facilitates national cooperative marketing efforts, including the Cable Mover Hotline

ZCorum to Make TechVizion Mobile App Available to MSOs

Atlanta, GA (PRWEB) November 10, 2011

ZCorum announced today that they would be making their mobile app TechVizion available to cable MSOs that have their own Operational Support System (OSS) for cable modem diagnostics. Until now, TechVizion has only been available in conjunction with TruVizion, the companys web-based software that provides diagnostics and reporting for cable modems, CMTS and VoIP devices.

"Most MSOs already have an investment in OSS, but have been struggling with a way to leverage mobile computing, said Scott Helms, ZCorums Vice President of Technology. MSOs are in need of a convenient and cost-effective mobile diagnostics solution for their technicians in the field, but it can be very costly to hire their own development team. TechVizion solves this problem.

By using mobile technology, MSOs can not only cut costs on proprietary test gear like meters or DOCSIS analyzers, which can easily cost $ 5,000 or more, but they can supply field technicians with the information needed to pinpoint problems faster, said Helms. With TechVizion, a technician can access current and historical data from any customer modem from any location, including RF stats, flaps, codeword errors, and bandwidth used. With a single touch the technician can even compare readings from the five closest modems and identify obvious trends, making troubleshooting much quicker and easier.

Our team is excited about the opportunity to work with cable MSOs who have made significant investments in their OSS, but dont have a convenient way to give their technicians modem diagnostics in a mobile format, said Arthur Skinner, Vice President of Business Development & Sales at ZCorum. The ability to have in-depth, current and historical data about the customers modem while in the field can greatly reduce the amount of time technicians spend on installations and repair calls. Skinner said TechVizion is compatible with Android phones and tablets, as well as iPhones and iPads.

Cable providers interested in TechVizion or TruVizion can contact ZCorum at 1-800-909-9441. Skinner and Helms will also be demonstrating both TruVizion and TechVizion next week in Booth # 1801 at the SCTE Cable-Tec Expo 11 in Atlanta.

About ZCorum

ZCorum provides broadband Internet and communication solutions to telcos, cable companies, utilities, and municipalities, assisting in all facets of broadband implementation, integration, engineering and consulting, network monitoring and diagnostics. ZCorum also offers wholesale, private-labeled Internet services, including data and VoIP provisioning, email, Web hosting, and 24x7 support for end-users, enabling service providers to compete effectively in their local rural and suburban markets. ZCorum is headquartered in Alpharetta, GA. For more information, please visit http://www.ZCorum.com.

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