Northwest Mailing Service and Metrics Marketing Group Announce Mobile Barcode Program in Conjunction with the USPS Summer Promotion

Cleveland, OH (PRWEB) June 07, 2011

Northwest Mailing Service, a leading direct mail provider, and Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, announce a new Mobile Barcode Program in conjunction with the United States Postal Services (USPS) Mobile Barcode Promotion a summer promotional campaign that provides business mailers with an upfront 3 percent discount on mailers that include a two-dimensional barcode. The goal of the Mobile Barcode Promotion is to increase awareness of mobile technology and to demonstrate firsthand to mailers how mobile barcodes can increase the value of mail.

The USPS summer promotion runs from July 1, 2011 through August 31, 2011 and encourages all companies, including mail service providers who utilize Standard or First Class letters and flats with postage paid permit imprint to participate. In order to receive the 3 percent discount, the USPS requires that each mailer include a marketing related two-dimensional barcode that can be read or scanned by a smartphone.

Northwest and Metrics Mobile Barcode Program allows marketers to take advantage of USPS summer promotion by offering QR code creation, implementation and data tracking. A QR code, or Quick Response code, is a specific two-dimensional code readable by particular barcode readers and all smartphones - it holds dense information in a concise electronic form. Participants must submit a desired URL that they want the mobile barcode to direct their customers to and Northwest will create the QR code, print it on direct mail pieces, provide quality control to ensure that the code is readable by 99 percent of smartphones and submit participants information to USPS to receive the discount. Metrics Marketing will utilize their in-depth analytic capabilities to track the QR code scans for basic response rates and individual response information that are reported back to the marketer. Together, Northwest and Metrics have designed an end-to-end mobile barcode marketing solution.

We have been creating and implementing QR codes for several of our clients direct mail programs and we have seen tremendous results, commented Tom Ragen, CEO at Precision Dialogue. With our new Mobile Barcode Program, we hope to convey to marketers that implementing QR codes into direct mail pieces is easy and effective at gathering data on their customers.

Headquartered in Cleveland, Metrics Marketing provides sophisticated data analytics and automated marketing solutions combined with robust multi-channel message delivery. Northwest Mailing Service, located in Chicago, is a leading direct mail provider and their direct marketing experts optimize the lettershop process, from unique designs and formats to postal optimization. The two operating companies form Precision Dialogue a firm intent on delivering the promise of customer relevance with a comprehensive, end-to-end solution.

Those who are interested in participating in Norwest and Metrics Mobile Barcode Program should attend the upcoming webinar: http://www.brighttalk.com/webcast/2099/30175, visit, http://www.nwmail.com, or contact Amy Bamberger, Account Manager at Metrics Marketing and Northwest Mailing Service, at abamberger(at)metricsmarketing(dot)com or by phone (773) 749-8317.

About Northwest Mailing Service

Northwest Mailing Service, a Precision Dialogue company, is one of the nations leading direct marketing providers with over a half-century of experience creating effective direct marketing campaigns. Combining traditional systems and equipment with innovative, new technology allows Northwest to offer such services such as data management, direct marketing consulting, distribution, format design, lettershop, printing options and print technology. Northwest Mailing Service is located at 5501 West Grand Avenue in Chicago, Illinois. Additional Information can be found at http://www.NWMail.com.

About Metrics Marketing

Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, e-commerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://www.metricsmarketing.com.

Media Contact:

Megan Smargiasso

440.471.6011

msmargiasso(at)metricsmarketing(dot)com

twitter.com/MetricsMrktg

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GastroMax3 Oral Paste, the Ultimate in Equine Gastric Ulcer Prevention, Headlines in Horse Gold Equine Not - For- Profit Pilot Program

Wellington, Florida (PRWEB) September 29, 2011

Horse Gold, developers and manufacturers of GastroMax3 oral paste, the industrys most advanced equine gastric ulcer prevention solution, announced the launch of a new not-for-profit pilot program under the companys channel sales division. Through the program, equine not-for-profit organizations benefit both from selling the product at a profit and receiving donations. The first participants are Elite Thoroughbred Adoptions in Loxahatchee Groves, Florida, and Horses Healing Hearts in Wellington, Florida.

According to Scott Mangini, PharmD, developer of GastroMax3 oral paste and vice president of Horse Gold, Jodi Siegel, director of public relations and channel sales, came up with the idea for the program after meeting Liz Olszewski, founder of Horses Healing Hearts (HHH).

Through interaction with and care of horses, HHH teaches coping skills to children whose families have been torn apart by drug and alcohol problems. Consumers who want to assist HHH can purchase GastroMax3 oral paste directly from HHH at http://www.hhhgm3.org or by printing a coupon and using it at participating feed and tack stores. HHH is managed by Olszewski, whose childhood was affected by parents who abused drugs and alcohol.

Upon a recommendation from store manager Holly Morrell at Grand Prix Feed and Supplies in Wellington, Fl., a participating store, Siegel also contacted Sonia Stratemann of Elite Thoroughbred Adoptions about participating in the program. Thats when the fun really began, Siegel said. We discovered the two organizations have a lot in common. Not only will they both benefit from this program, but they are going to begin working with one another to help both Lizs kids and Sonias horses.

The mission of Elite Thoroughbred Adoptions (ETA) is to help ex-racing horses find new careers, whether it is being a family pet, trail horse, polo pony, show horse, barrel racer or pasture pal. ETA is one of the original foster homes working with the Florida Thoroughbred Retirement and Adoptive Care (TRAC) organization. Many of the horses need help becoming re-socialized to a new environment, because race horses are often kept in stalls most of their lives. They need help adapting to freer environments. Some of the horses who come to ETA have been neglected or mistreated, but most need physical rehabilitation.

In my own life, I dont know what I would have done without horses, said Stratemann. Its all incrediblethe opportunity for profit, Jodis donation, and the things we will be able to do with Lizs kids to help both kids and horses. On top of that, I am extremely impressed with GastroMax3 paste. Thats what Im most excited about at the moment. Stratemann said after only a few days of using GastroMax3 paste, two of her horses who suffered from the symptoms of ulcers were showing signs of improvementone was eating noticeably more and one was sweating more normally.

Olszewski expects ETA horses and HHH children to get along well and help one another heal. Horses are feeling detectors, she said. They can sense when a person is not being open and honest, and that encourages kids to share whats bothering them. It helps them open up and heal their pain. Experienced HHH volunteers assure the children stay physically safe while working with the horses, and the organization is planning to bring on board certified counselors to assist with the one-of-a-kind program in the near future.

Its amazing to me that the missions of these two organizations are so parallel, said Siegel. The horses of ETA are going through the stress of career and life changes and the children of HHH also are working to overcome the stress of negative family situations. These are perfect charities to associate with GastroMax3 oral paste, because the product prevents equine gastric ulcers, one of the most common ailments affecting race horses.

Mangini said, We are excited to be able to offer this opportunity for equine not-for-profits, and Im proud of Jodi for throwing in some of her own money to sweeten the pot for our first two participants. It just goes to show how dedicated our people are to the horses and this industry. Horse Gold has always been about horse health. Of course we make some profit on the sales of GastroMax3, however we are exceptionally proud of the fact that our sales model focuses on horses more than money, and these organizations will benefit. On top of that, Equine Gastric Ulcer Syndrome (EGUS) is such a widespread problem, and this gives us a way to really make a dent in the problem. Horse Gold requires all resellers to adhere to a strict pricing structure that keeps the price low: $ 21.95 MSRP per syringe with a light discount for purchases of seven or more.

In addition to his role at Horse Gold, Mangini owns a Florida racing stable and manages a farm. He formulated GastroMax3 oral paste to prevent debilitating equine ulcers using omeprazole, a protein pump inhibitor that blocks the production of acid, plus two supplemental ingredients specifically formulated to magnify omeprazoles effectiveness.

Fairfield Inn Dulles Airport Hotel Features New Park Fly Program for Frequent Guests of IAD Hotel

Sterling, Virginia (PRWEB) February 22, 2010

The Fairfield Inn & Suites Dulles, the closest off-site Dulles Airport hotel, has launched a reward program for frequent users of their Park Fly Packages. Through December 31, 2010, guests who take advantage of the Park Here, Fly There Program three times will receive the fourth stay free an especially valuable offer for frequent travelers who benefit from park, sleep, fly packages.

With up to 7 days parking per night stayed; deluxe accommodations; and complimentary airport shuttle all starting at $ 89 the Fairfields is among the most attractive Dulles park fly packages. Amenities at the Fairfield Dulles Airport hotel include free HBO on flat screen TVs, complimentary wireless high speed internet, indoor swimming pool, exercise room, nearby jogging trails, and complimentary continental breakfast.

The stay, park, fly program has particular appeal for guests in the Washington DC region traveling on early international flights not only offering an alternative to risky traffic delays, but also providing an easily accessible parking solution just minutes from Dulles Airport. The Fairfield Inn & Suites Dulles Airport Hotel is just 1.1 miles away from the airport, door to door, and offers complimentary scheduled Dulles airport shuttle service.

The frequent Dulles Airport Park Fly Package stay three times and receive the fourth stay free is available exclusively at the Fairfield Inn & Suites in Sterling, Virginia. To book your Park Here, Fly There stay at the Fairfield Inn & Suites Dulles Airport hotel, call 1-800-328-8001 or visit http://www.marriott.com/hotels/hotel-deals/iadfi-fairfield-inn-and-suites-dulles-airport/.

About the Fairfield Inn & Suites Dulles Airport

Conveniently located just 1.1 miles from the Dulles International Airport and the closest off-site Dulles Airport hotel, Fairfield Inn & Suites Dulles in Sterling, VA features 84 rooms and 22 suites with complimentary airport shuttle and attractive Park Here, Fly There packages, featuring Dulles Airport parking paired with overnight accommodations. Amenities at the Dulles hotel includes flat screen TVs, complimentary continental breakfast, wireless high speed internet and an Enterprise Rent-a-Car location in the lobby. The Fairfield Inn Dulles features indoor pool, exercise facility and jogging and hiking trails as well as many restaurants close by. Shopping and the business districts are near the hotel and Washington, DC is just 25 miles away.

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More Rent Your Books Press Releases

1 On 1 Academic Tutors Launches "SAT Skills Boot Camp" Private Tutoring Program

Los Angeles, CA (PRWEB) March 29, 2011

Just in time for SAT season, 1 On 1 Academic Tutors is offering a special intensive SAT prep program for students in the Los Angeles area.

Nothing compares to the value of one-on-one, individualized instruction, said David Moses Manshoory, CEO and Co-Founder of 1 On 1 Academic Tutors. We are thrilled to announce our skills-based curriculum that, combined with personally tailored instruction from our tutors, will help students dramatically improve their scores on the SAT.

The SAT is the standardized test most U.S. colleges require for admissions. A great SAT score can open doors to fantastic schools; a weaker score can limit a students options. But the SAT itself features mathematical, reasoning, and vocabulary questions that are unlike any coursework most students have encountered, which leaves many students looking beyond the classroom for help in preparing for this important rite of passage.

1 On 1 Academic Tutors new SAT Skills Boot Camp is designed to teach test-taking strategies and build skills in critical reading, high school mathematics, and expository writing. The 15-lesson program was written by credentialed teachers with Ivy League degrees and extensive understanding of the SAT, and includes resources for students and parents. For families who sign up for the SAT Skills Boot Camp, individualized lessons are taught in their home and on their schedule by instructors from 1 On 1 Academic Tutors cadre of SAT experts.

Many families sign up for group SAT prep classes, but thats really not the best use of a parents investment in their childs SAT score, explained Whitney Barrett, Director of Private Tutoring at 1 On 1 Academic Tutors. Students individual needs are easily overlooked in group classes, and there is no accountability for their learning. A student can sit in the back and text the whole time! Our tutors identify the specific areas each student needs to focus on, and help them gain confidence by teaching them how to master the skill and the test. Many companies just focus on tricks for getting through the test, while 1 On 1 tutors provide customized one-on-one lessons backed by solid curriculum.

The SAT is only offered seven times each year on dates determined by the College Board, the official body administering the test. Most students take an initial SAT in spring of their junior year, and then, depending on their score, take it again in the fall of their senior year. In Spring 2011, the SAT will be administered nationwide on Saturday, May 7, and Saturday, June 4.

That leaves only 6-10 weeks to study! If families have not yet made SAT test prep a priority, now is the time to start.

Through June 4, 2011, 1 On 1 Academic Tutors is offering the SAT Skills Boot Camp at a discounted rate: $ 900 for 15 hours, or 30 hours for $ 1650, including the SAT Skills Boot Camp curriculum, additional test prep materials, and tools to take two full-length proctored practice tests.

When planning for SAT prep, Barrett advises that families will see the best results if they make tutoring appointments a priority. I tell students to schedule at least one two-hour tutoring session per week, and then spend several additional hours studying alone between sessions, she said. Our tutors guide students so they can study effectively on their own, and clearly explain questions and introduce important topics and strategies during lessons.

To sign up for 1 On 1 Academic Tutors individualized SAT prep program, call 1-310-773-4444 or visit our website.

ABOUT THE COMPANY: 1 On 1 Academic Tutors is a Los Angeles-based education company providing services to more than 4,000 students in Southern California through private in-home tutoring and after-school programs. For more information or to arrange media interviews, contact Sarah Blake at 703-407-7634 or sblake(at)1on1academictutors(dot)com.

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