Kids Song Machine 2 - Around the World released as a UNIVERSAL app for iOS devices

New York, New York (PRWEB) October 12, 2011

In just the first days of launch for iOS devices, Kids Song Machine 2 - Around the World app for toddlers and early learners has lead the Top Paid Educational apps and was featured as New and Noteworthy by Apple.

KSM2 is beautifully illustrated with an interactive design that encourages children to sing-along and participate with the apps music and features. Its distinctive elements are clearly the colorful animated images and songs set in locations from around the world, such as: London Bridge - set in London, The Elephant Walks - set in India among others. Kids Song Machine 2 Around the World is a delightfully unique multicultural app for toddlers and early learners. They will learn words, letters, countries as well as famous international landmarks, and well known didactic timeless songs that will stay with them for a lifetime.

KSM2 allows children to embark on a new interactive musical journey all while tapping and unraveling exotic surprises behind rich illustrations. Young children around the world will love the playful animations, easy-to-use interface and catchy songs.

This educational and multicultural app is brought to life with a new spectrum of songs to give children an even more imaginative and engaging sensory experience. The app includes a range of touch-triggered activities including:

Interactive musical instruments on a musical dragon and gong set in China
Drag, drop and slide activities on a dazzling Carousel horses from France
Helicopter piloting around the U.S.A and balloon bursting
Interactive rainfall from the clouds over the U.K
Photo snapshots while riding a gondola in Italy
The discovery of surprises behind elephants and the Taj Mahal in India

KSM was a real breakthrough and were proud to finally release this new app to the millions of KSM users around the world, says founder of Tap Tap kids, Jose Miguel Lopez Catalan. Kids Song Machine 2 - Around the World is a unique audiovisual application that really takes musical technology for kids to the next generation.

Availability and Pricing:

To celebrate the launch of KSM2 it is available as a UNIVERSAL APP for a launch price $ 2.99. Visit http://www.itunes.com/appstore or visit http://www.kidssongmachine.com.

About Tap Tap Kids

Tap Tap Kids is part of Genera Interactive, a leading publisher of a vast collection of mobile apps for iOS (iPhone, iPad, iPod Touch), Android, Blackberry and NOOK Color devices. Tap Tap Kids philosophy is to develop interactive apps, with exciting audiovisual aesthetics and revolutionary technologies to provide children with a truly engaging experience.

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Mobile Devices Redistributing Viewership Across Dayparts

National Harbor, MD (PRWEB) October 13, 2011

New data released by the Cable & Telecommunications Association for Marketing (CTAM) from a recent study the organization commissioned from Nielsen, Roadmap to Video Apps (What Makes Viewers APPY?), shows that video apps such as YouTube and iTunes are significantly more likely to be used on mobile devices such as the iPod Touch, smartphone or tablet (67% and 41% via mobile vs. 54% and 33% respectively via in-home devices such as internet-connected TVs, internet-connected video devices and gaming consoles).

Regardless of mobile device, roughly seventy five percent of consumers are most commonly accessing video apps while in the home, said Char Beales, president and CEO, CTAM. This research exposes findings on what mobile vehicles consumers are most using in conjunction with video apps, where they are likely to use them, and at what time they are most active on each device.

According to the research, 54 percent of video app users via connected TVs spend more than two hours per week on video apps, the longest engagement across all devices measured. In contrast, roughly 75 percent of video app users via mobile devices spend less than two hours on video apps weekly.

Fifty percent of those accessing video apps via tablet or iPod Touch report usage between 30 minutes and two hours weekly. The mobility of smartphones and iPod Touches account for higher video app viewing levels during the daytime, while video app usage on these devices declines once users return home.

Peaking in primetime hours, users turn to the larger screens of in-home devices including gaming consoles, Internet connected video devices and TVs and tablets for video app viewing. Usage on tablets more closely mirrors in-home devices yet is also very active in the morning hours.

This research, conducted by Nielsen and commissioned by the Cable & Telecommunications Association for Marketing (CTAM) is the first to feature both qualitative and quantitative consumer reactions to video applications on both mobile and in-home internet-connected devices. The qualitative phase was conducted at the Las Vegas-based CBS TV City Media Lab, May 17-May 19, 2011 in a living room setting. The quantitative portion of the study was conducted among video app users via an online survey from April 28 to May 12, 2011.

*This figure refers to the unique mobile subscribers in the U.S. it does not include multiple devices owned by many subscribers or data-only devices, such as data cards.

ABOUT CTAM

CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association, dedicated to helping the cable business grow. To that end, CTAM provides consumer research, an interactive executive innovation series, conferences, awards and the CTAM SmartBrief to its individual members. On behalf of 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and Business Services Council, and facilitates national cooperative marketing efforts, including the Cable Mover Hotline