OpenView Labs Hosts Content Marketing Workshop With Content Marketing Institutes Joe Pulizzi and Robert Rose

Boston, MA (PRWEB) October 19, 2011

Last week expansion stage venture capital firm OpenView Venture Partners hosted its portfolio companies for a 2-day workshop on content marketing. The workshop was organized by the OpenView Labs team to help the portfolio companies improve their execution against content marketing strategies and specifically how to best develop a content marketing plan to attract and retain new customers.

Over the past few years many of our portfolio companies have executed against various content marketing tactics. We organized this workshop to provide our portfolio marketing teams with a framework to manage a content marketing program more efficiently and effectively, said Brian Zimmerman, Managing Director of OpenView Labs.

Topics included building the business case around content marketing, creating a story, identifying the right marketing channels, building the right team to support your content marketing effort, mapping your content and editorial calendars to your sales funnel and buying cycle, in addition to measuring success in content marketing.

Joe Pulizzi, Senior Advisor to OpenView and founder of Content Marketing Institute, and Robert Rose, Strategist in Residence at the Content Marketing Institute, led the day and a half long session. The workshop was comprised of presentations and discussion across the participants.

OpenView's Content Marketing Workshop delivered clear and concise takeaways for entrepreneurs and marketers to take back and implement now. After attending the workshop, it's clearer than ever to the Monetate marketing team that by using content to solve our customers' problems--ideally before they even have the problem--can solidify relationships and differentiate our solution from the competitor. Joe Pulizzi and Robert Rose presented the workshop in a unique way by understanding the needs of the companies who attended while introducing everyone to seeing their customers as publishers and not just as marketers, said Rob Yoegel, Content Marketing Director of Monetate.

The presenters and content were excellent of course and so was the interaction, the facilitation and the overall setup. The seminar was informative and enjoyable at the same time! added Zikria Syed, CEO of NextDocs.

To stay in touch with OpenView and learn about future events, sign up for our newsletter. To learn more about OpenViews take on content marketing, visit OpenView Labs.

About OpenView Venture Partners

OpenView Venture Partners is an expansion stage venture capital fund with a focus on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies with quickly ramping up Product, Go-To-Market, and Organizational and Operational functions to best practice levels. The firm was founded in 2006 and has a total capital under management of approximately $ 240 million. OpenView Venture Partners is based in Boston and invests on a worldwide basis.

Contact

Amanda Maksymiw

OpenView Labs

617-478-0935

amanda(at)openviewlabs(dot)com

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Looney Labs Announces Partnership with Publishers Services, Inc. One- Stop Shopping for International Distributors and Book Trade

College Park, MD (PRWEB) June 22, 2009

Looney Labs, makers of the award winning games, Fluxx and Treehouse, and Publishers Services, Inc., a leading North American sales and fulfillment service, are excited to announce a joint venture where PSI will perform the majority of Looney Labs' International Hobby Game Distributor fulfillment and sales and fulfillment for book and other key accounts in the United States beginning July 1, 2009.

"This strategic partnership will allow Looney Labs' games to be sold to International Distributors as part of PSI's one-stop shopping and shipping portfolio. This also improves our international customers' efficiency by being able to order and restock all of Looney Labs' games side-by-side with all of the other products PSI offers," said Jessica Blair, Director of Sales & Marketing at Looney Labs.

Ross Jepson, PSI International Sales Manager, said, "If you currently deal with PSI, you now have access to a whole new library of great evergreen games with Looney Labs." PSI will provide information for this new group of games all available at PSI's standard discounts and terms.

"Along with these great international distribution benefits, this new partnership expands Looney Labs' games to the US Book Trade," says Kristin Looney, President and founder of Looney Labs. "We started working with Barnes & Noble at Toy Fair earlier this year, and we are excited to transfer their distribution and account management to PSI beginning in July. PSI will also now offer our games to a half dozen other significant new accounts."

Based in College Park, Maryland, Looney Labs designs, produces, and markets award winning, specialty card and board games. Founded in 1996 by Andy and Kristin Looney, both former NASA engineers, Looney Labs proudly manufactures all of their games in the USA. The Looneys believe that one of the most important things they create is the fun people have while playing their games. To learn more about Looney Labs and to see a complete listing of all their games visit, http://www.looneylabs.com.

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