FatWallet, the preferred online shopping resource for millions of savvy shoppers, today launched Early Black Friday Deals to help shoppers take advantage of the trend by leading retailers to launch Black Friday sales before Thanksgiving. A recent national survey commissioned by FatWallet and conducted online by Harris Interactive in October 2011 among 2,429 adults 18 and older, of whom 2,045 were identified as holiday shoppers, found that generating buzz early makes sense for stores because more of those identified as holiday shoppers typically buy the majority of their gifts before Thanksgiving Day, rather than waiting for Black Friday (22% versus 16% who typically buy the majority of their holiday gifts Thanksgiving weekend). FatWallets Early Black Friday Deals offers a one-stop resource saving shoppers money and time by highlighting hundreds of the best store offers and coupons available now.
"Black Friday once marked the biggest shopping day of the holiday season. Now, stores are getting more competitive and offering fantastic deals earlier than ever before," said Ryan Washatka, FatWallet COO. "The Early Black Friday Deals page collects all of these early deals in one convenient location for shoppers to compare and save money."
Shoppers easily review the early specials from popular stores including Neweggs Shell Shocker Deals and Amazons Countdown to Black Friday Sales. Members can double up on the savings with increased Cash Back rewards from more than 150 stores as part of FatWallets Holiday Cash Back Sale running through December.
Early shoppers visiting FatWallet will also find a variety of holiday features and tools, including the Black Friday Deal Finder featuring more than 20,000 deals from major retailers traditional Black Friday ads. They can stay in touch with new deals on the go via the Black Friday iPhone App and follow @blackfridayfw on Twitter.
About FatWallet: As the preferred online shopping resource for millions of savvy consumers, FatWallet.com works closely with hundreds of retailers like HP, Newegg, Walmart and Amazon to publish thousands of special offers, discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. Voted One of the 50 Best Small and Medium Companies to Work for in America by Great Places To Work
